Internet Business | eastmantiles.com

Affiliate Marketing is one of the best ways to make money from home and affiliate programs provide anyone with internet access a chance to make a living on the internet. Affiliate programs are usually free or very cheap to join, easy to get started and typically pay commissions on a regular basis, so more and more people are turning to them as a means to start a home based business. However, there are a few mistakes affiliate marketers tend to make that hurts their business tremendously.

Avoiding some of these common mistakes made by affiliate marketers should quickly and easily improve your chances of making sales and increase your affiliate commissions. Here are five of the top mistakes made by affiliate marketers:

1) Not researching the affiliate program before your start promoting it

It really is amazing just how many affiliates grab the first affiliate program that comes there way or signup simply because it has a high commission rate or promote it just because every other marketer is promoting it. If the program does not compliment the overall theme of your site, you will find it difficult to convince your visitors and subscribers to purchase the product. Why would they want it if it does not have anything to do with the area you are targeting?

2) Not using your signature file correctly

Many affiliates add a signature file to all of their out-going email messages and forum posts but they do not do it correctly. Twenty lines of text full of affiliate links to a bunch of different products is not considered a good signature file! In fact, it can very easily be considered spam. Try keeping your signature file under five lines with an attention grabbing or intriguing first line and overdo it on the links.

3) Not writing your own ad copy

There’s nothing worse than seeing the exact same advertisement all over the internet or in email messages from ten different marketers. How much perceived value will your message have when it arrives and the reader is seeing it for the tenth time? Take the time to tweak the ad to suit your target audience and subscribers before sending it out. Personalize it to make the ad your own so it doesn’t even seem like an advertisement anymore.
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1. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe.

2. Give away a free follow-up auto responder course. Publish your e-zine ad in each lesson. The more people see it, the higher the chance they’ll subscribe.

3. Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine.

4. Give other businesses permission to give a free subscription to your e-zine as a bonus for a product they sell.

5. Ask your potential subscribers questions that’ll persuade them to subscribe like: “Would you like to be able to retire before you’re 40?”

6. Write your e-zine’s ad to sound like it is common sense to subscribe. For example: “Everyone knows you have to…”

7. Assume people are going to instantly subscribe to your e-zine. For example: “Dear Healthy Subscriber” They will want to subscribe in order to feel healthy.
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1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience.

2. Joint Venture
Joint venture with a similar e-zine. Combine your subscriber bases together and publish one e-zine. Edit and publish each issue together. You both will be promoting the e-zine which means more subscribers.

3. Allow Archiving
Allow your subscribers to archive back issues of your e-zine on their web site. They may need content for their web site. If people visit their web site and like your e-zine, they will subscribe.

4. Form An E-zine Ring
Form an e-zine ring. Team up with 4 to 10 similar e-zines. All the publishers would agree to list each others e-zine name and subscribing information in every issue. You could call this section “Other Free E-zines You Might Enjoy”

5. Ask Subscribers
Ask subscribers to forward your e-zine to close friends, family, or associates. If they enjoy your e-zine, they will subscribe. It’s almost like your subscribers are endorsing your e-zine.
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You Have Won!

Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.

100% Original

Give your subscribers content they can’t read anywhere else. I’m not saying all your content has to be 100% original, but a portion of your e-zine should have original information. People will usually read information they haven’t read before.

Was I Right?

Give your subscribers a quiz or a series of trivia questions. Publish the correct answers in your following issue. The people who participate will want to see if they were right.

Read All About It!

Supply news stories related to your e-zine’s topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers.

The Polls Are In!

Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results in your next issue.
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