Internet Business | eastmantiles.com

You’ve heard the buzz but still have some questions. Does Ezine Advertising really work?

The short answer is “Yes! It works” and here’s 10 reasons why:

~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store

~ The electronic format offers less potential for distraction before they arrive at your “store”. Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your “store” so there is less potential for loss.

~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be “white listed” and so won’t get caught up by spam filters.

~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?

~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!

~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!

~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
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The days of tediously submitting your articles to article directories one by one are over!

Imagine this scenario. There you are, in front of your keyboard, proud as punch after putting the finishing touches to your latest article. Feeling good? Great. But, if you are going to submit this article to multiple article directories your work is far from over.

In fact, you’re not even close. Unless you’re a magician, that is. You’ll spend hour upon hour manually copying and pasting to submit your article to all the sites that accept articles. What a drag! What a waste of time that could be better spent on other projects or writing more articles.

If you wish you had some help on occasions like this, you’re not alone. The good news is that I think I’ve found a wizard for you. It’s called Article Submitter Pro, and it is an incredibly powerful software application.

With Article Submitter Pro, you choose which web sites you want to submit your article to. Next, Article Submitter Pro determines the requirements for each site, formats your article to satisfy those requirements, and fills in as much of the forms as possible.

I was amazed at just how accurately it does this. I submitted one of my articles to over 100 article databases and the fields were automatically filled out correctly almost every single time. As a result I was able to submit to all these sites in a tiny fraction of the time it would have taken manually.
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If your marketing activity doesn’t include postcards, you’re overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program…

1. Postcards Work for Any Business

Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers …and just about any other type of sales activity a business wants.

2. Designing Postcards is Simple and Uncomplicated

Designing an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential prospects. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend.

3. Printing Postcards is Easy and Inexpensive

You can print postcards with your own computer for about 1 or 2 cents each …or have them printed professionally for about 4 to 8 cents each.

4. There’s a Special Low Postage Rate for Postcards

You can send any quantity of postcards by First Class Mail in the US for only 23 cents each. The only requirement is that your postcards must be at least 3 1/2 x 5 inches but no larger than 4 1/4 x 6 inches.
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The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines.

1. Your list.
Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list (names you collected on your own) or have been purchases from a reputable broker.

2. Your subject line.
Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control. In follow up emails, try to beat the response rate of your control email.
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