Buying Long Domain Names? Is it worth it?

Author: admin  |  Category: Domain

The long held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one?

The idea that domain names must be short is not as valid as it once was. There are many successful web sites that have long domain names such as FreeCreditReport.com. This article will teach you when it is okay to buy a long domain name and why you would want to.

The Long and Short of Domain Names
Long domain names are a good way to go when your Web site is only going to generate traffic from online advertising such as Google’s AdWords or natural search engine results. On the Internet people find your site by clicking on hyperlinks which already have your Web site’s domain name typed in for them. So if you have a long domain name it is already there for your visitor and they do not have to remember it.

For example, suppose you own a Web Hosting Company and you specialize in offering cheap web hosting. Why not call your site CheapWebSiteHosting.com? It’s long but it communicates a lot to the customer and perhaps even more valuable is that it will communicate important information to search engines about your site. How you ask?

Search engines use the words in your domain name as one method of discovering what your web site is about and they use that information to help determine where to rank you in the search results list. So if you have the words “cheap web site hosting” in your domain name then search engines will use that information to possibly rank you higher than a domain name that does not contain those words. So by naming your site “CheapWebSiteHosting.com” you have an advantage over SmithWebSiteHosting.com when people search the phrase “cheap web site hosting.”
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Your Own .Com

Author: admin  |  Category: Domain

Before obtaining your web site you’ll need to have and register a domain name for your site. Now a domain name is nothing more than the web address that potential clients and customers will use to locate your site. This is also called the URL of the website. This is what you and your customers will type into their internet browsers top window in order to go to a specific website.

Your web sites theme should be built around you domain name. So taking care to chose the right domain name is very important. You’ll want your domain name to say something that describes the content or theme of your site. This can’t be stressed enough.

The availability of your domain may take some trial and error. Since there are so many sites coming online every day, it stands to reason that your first choice, in all probability, will not be available. It may take many variations of your domain name of choice before you find one that is available.

However, there are services available in the internet that offers domain name search. These websites will search for similar domain names and tell you if the domain name you chose is unique or if it is unavailable before you register it.
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