Internet Business | eastmantiles.com » Ezine Publishing

Why Write A Non-Fiction Book?

admin — Tue, 07 Sep 2010 08:51:59 +0000

When people approach me about writing a non-fiction book, my advice often disappoints them because of their expectations about the publishing world. There seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any author. This may come as a surprise, but if your purpose in wanting to write a book is to make money, then read on as I shed some light on the real truths behind book publishing.

The truth is that very few non-fiction authors make much money from their book alone. Publishing a book and getting nationwide distribution is an exorbitantly, and in most cases prohibitively, expensive process. It’s time and energy intensive, and will take massive amounts of resources. In fact, non-fiction authors will spend anywhere from $400-800,000 before they even break even with book sales (anywhere from 200-350,000 copies sold). So if it’s that difficult and expensive, what’s the point of publishing a book anyway?

There are two main reasons to write and publish a non-fiction book, and to make money certainly isn’t one of them. The two reasons are to market your business and to gain credibility.

Reason #1: Marketing
Unless you have a baseline business platform, other than your book idea, to drive traffic to, there’s very little point in publishing a non-fiction book. You won’t make any money and it won’t be worth the effort. The successful non-fiction authors are those who understand that their book is nothing more than a marketing tool to drive traffic to their business, and who exploit this knowledge effectively.

For example, Stephen Covey’s books drive traffic to Franklin Covey, T. Harv Eker has Peak Potentials Training, Mark Victor Hansen and Robert Allen’s book The One Minute Millionaire markets the Enlightened Wealth Institute, Killing Sacred Cows by Garrett Gunderson and myself leads to the Freedom FastTrack process, marketing guru Seth Godin built Squidoo, Ken Blanchard’s company is a global leader in workplace learning and productivity, just to name a few.

The real money to be made from publishing a book doesn’t come from the book itself; it comes from the business that the book is designed to market. So what does this mean for you? You should spend far more time and effort developing a legitimate business, rather than writing a book.

Besides, you don’t even need to write the dang thing yourself–that’s what guys like me are for. You build your business, and let me get your book written. Your time is much better spent focusing on your business, products, and services. This approach will ultimately result in far more dollars to you than trying to make money from book sales alone.

Reason #2: Credibility
In the Information Age, your audience is drowning in information. They’re constantly bombarded with television, radio, books, advertising, Internet, blogs, music, etc. So why should they listen to you, especially when there may be countless competing factors sending them conflicting messages? When faced with information overload, people listen to and buy from those they deem to be credible.

Think about it: why are quotes so powerful? It’s not because of what is said in a quote that makes it relevant and important to you–it’s because of the credibility of the person saying it. When you hear the words, “Be the change you want to see in the world,” the quote sticks with and impacts you not because of the actual words, but because you know they came from Gandhi, a man who earned ultimate credibility on the subject of changing the world. Your neighbor could say the same thing, but unless he has credibility on that subject, the words will impact you far less and you will quickly forget them.

The phrase “Imagination is more important than knowledge” could be seen as nothing but a trite adage, but coming from the mind and mouth of Albert Einstein, it carries substantial weight and meaning.

Credibility is a precious commodity in the business world, and it’s one that, once gained, will dramatically increase your bottom line. There’s something about being a published author that gives a person instant credibility. Imagine being at a party and meeting three new people. Suppose the first two people you meet are incredible businessmen (or women), and the third is actually far less accomplished than the first two. But if you learn that the third is a published author, suddenly you pay more attention and give more weight to their words. And the chances are high that the published author, despite any of their other accomplishments, is the one that you will remember months later.

Conclusion
If you are thinking about writing a non-fiction book, my advice is that you must first understand that publishing a book is not a good way to make money in and of itself. You absolutely must develop a world-class business that the book is deliberately designed to market, and it’s through increasing traffic to this business that you will make your real money. And by gaining credibility, which comes from being a published author, the chances of getting people to consistently buy from your business are considerably greater.

In other words, what you need isn’t a good idea for a book, but rather, a good business to market. Build a business and use a professional ghostwriter to write your non-fiction book.

Why Write A Non-Fiction Book? is a post from: Internet Business | eastmantiles.com

Why should you choose the correct website?

admin — Sun, 22 Aug 2010 23:32:19 +0000

Someone will ask his friend to call and order the essay; the other will ring up himself and will elaborate on the content of his work for hours. Another believes that informing the custom service about the topic of his dissertations 3 days before the deadline he can expect flawless work because he pays quite enough. You will be surprised, but the work quality does not depend only on its price. Here a lot of conditions matter. If you fulfill them, your work will be perfect and both the customer and the writing service will enjoy this partnership. So…

Rule 1. The earlier you place your order, the better essay paper you will get. Some companies promise you to complete a dissertation in three days, but will you trust such a company? Sometimes working on a tiny cause and effect essay will take a lot of time if the topic is too complicated and unclear.

Rule 2. Don’t put off. If you know the deadline of your paper, in the order form write a date 1 – 2 days earlier. There are always some unexpected and unpredictable events that are sure to happen just before the closing date. Interrupted internet connection, the phone is off, the writer suddenly falls ill and so on. All of these situations are real and in most cases it is not so difficult to solve them, if you still have a few days in store. We don’t know if certain writer will finish his work before the indicated deadline. And I am 100% sure that he won’t as he has a lot of orders to be completed, a number of force majeures and the only thing he usually lacks is time. That is why you must take care of this yourself. So, we have discussed when you must order. Now we have to determine whom can we trust our assignment with?

Rule 3. Your friend’s recommendation is the best solution. In this case you have a real example of the offered services. You can judge about the quality, timeliness of the order, terms of the revision and other details. If your friends keep silent, you should rely only on yourself. Choosing a site pay attention to the grammatical correctness of the texts and the terms of partnership. You may also judge about the writing company from the samples of completed works. The information presented on the site must give you more or less clear and complete picture of the company.

Rule 5. Be precise. The more details about your work you will include in the order form, the better final product you will get. If the tutor gives you an opportunity to choose a topic by yourself – leave the choice for the writer. If you have additional requirements indicate them with as much detail as possible.

Rule 6. Trust, but control. Even if you are very busy, spare a minute and give a call or write an e- mail, wondering how the order is progressing. After a few days you may ask the writer if he has any difficulties with the order, if he will manage to complete the order by the deadline.

Rule 7. What you have for your money. You have the right to demand the fulfillment of the following rules:

• Free of plagiarism work

• Complete coverage of the problem topic

• The appropriate structure and format of the work

• No grammar or spelling mistakes

• Free revision if the indicated requirements are not met

• Appropriate and thorough research ( if necessary)

Perhaps these are the main things you should keep in mind while surfing the internet in search of the nice site able to develop your confusing persuasive essay topic into an elegant piece of writing.

Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.
www.infozabout.com
www.publishing.infozabout.com

Why should you choose the correct website? is a post from: Internet Business | eastmantiles.com

Why self-publishing in e-book format is better today.

admin — Fri, 06 Aug 2010 14:43:05 +0000

Today, more than ever before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published “Riding the Bullet” exclusively in ebook format. When this ebook began distribution over Barns and Nobel and Amazon.com there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well.
It’s not only big name authors that are finding success in ebooks. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips.
Don’t underestimate the power of the Ebook
Ebooks are still looked upon as unpopular by many authors who have not yet taken the time to learn about the success within this industry. For example, while the traditional publishing industry growing at the sluggish rate of 5% a year the digital publishing industry is growing at rates between 30% -50%. This means that the opportunities within the publishing industry are growing at a fraction of the rate that opportunities within the digital publishing industry are growing.
To set up an ebook you don’t need to be a tech wizard
Setting up your ebook from the idea conceptualization stage to the selling stage can’t be completed overnight but it is definitely something that can be done by anyone regardless of your technological background. If you can use a word processor then you can create and sell an ebook online. While it is recommended you set up your own website, it is not necessary. There are outlets such as amazon.com, EBay and Lulu.com to name only a few sites that allow you to post your ebook on their servers.

Setting up an Ebook site is virtually costless and you keep 100% of the profits
With traditional publishers you’ll be lucky to see 10% of the profits from your book. With ebooks however, you keep 100% of the profits minus the fees required to set up the site which are minimal. Here is the fee breakdown for ebooks vs traditional books:
Ebook vs Book cost
Ebook = Free to create an unlimited number of copies
Book = approximately $1500 for 200 copies of a 200 page soft cover book
Rights and profit
Ebook = You keep 100% of the profits and rights to your ebooks
Book = You get 10-40% royalty (usually about $2-$5/ book)
With the above examples it is easy to see that for first time authors ebooks make a lot of sense. The risk associated with publishing an ebook is much lower than it is with distributing a soft or hard cover book. Likewise, as an ebook author you’ll keep virtually all of your own profits.
If nothing else, it is something worth consideration. Ebooks may not replace traditional paperback books, but they certainly are gaining popularity at a rate that should make all authors stop to think about how they could use ebooks to their advantage.

Why self-publishing in e-book format is better today. is a post from: Internet Business | eastmantiles.com

Why is it necessary to keep track of your article back links

admin — Wed, 21 Jul 2010 05:09:37 +0000

You heard writing articles is a great way to drive traffic to your site. So you have written several articles and posted them to dozens of article sites. Then you sit back and wait for the avalanche of traffic. And wait. Nothing is happening. What’s the deal?

The deal is depending on where your article gets republished your links may not be “live”. Writing articles and posting them is a great way to drive traffic to your site. Search engines love it and if done correctly it will help drive new visitors to your site and get you listed higher in the search engines. The problem comes when article writers and authors and publishers don’t all follow the same rules. The main problems are:

1. Original article not formatted correctly
2. Article copied and pasted into new webpage without links
3. New publisher doesn’t make links live

Let us start with #1 “Original article not formatted correctly”. Not all article sites are the same. On some sites you can simply put in plain text and it will format it correctly, paragraphs will be correct and it will recognize http://www.yoursite.com as a live link. Some sites you may need to format it all in html. Sometimes the easiest way to do that is type your article in a web design program such as “Dreamweaver” and then view the source and copy and paste the code. If you don’t have access to such a program then you should learn a few basic html tags:

View the source of this page to see the html tags.

This is a “break” tag, The break tag is used when you want to end a line, but don’t want to start a new paragraph. The break tag forces a line break wherever you place it, a very common tag and one that is recognized by most all article sites.

Bold anything you want in bold should go between these tags

italic anything you want in italic should go between these tags

http://www.yoursite.com–some sites will recognize this as a live link. Many will not! This is where you are going to lose your links! If your article is copied and pasted into another web page or ezine your link will not be clickable. Someone who really wants to go to your webpage can copy and paste it into their browser but it is alot easier if someone can just click on it! If it is not a clickable live link search engines will not follow it not matter how many times it is republished. Imangine your article being reprinted 1000 times, a potential of 1000 back links to your site but without it being a clickable link you won’t reap the benefits of those 1000 links. Your links to your sites should always be formatted this way:

YourWebSite

If you follow the correct html formating for links your website links will always be clickable. To learn more about html tags search google for “html tags”

2. Article copied and pasted into new webpage without links. Your article may be correctly formatted on the article site you posted to but when it is copied and pasted into a new webpage or ezine it may lose some of its formatting. Some of the better sites have a choice of “ezine ready”, this will display your article in the correct html formatting which makes it easier to copy and paste.

3. New publisher doesn’t make links live. All article sites have a policy that clearly states “you are free to republish the article as long as the links and author bio stays with the article” Some don’t realize your links are no longer live or don’t know to make them live. Others leave them off all together or don’t make them live on purpose. Not much you can do except write to the website owner and request they make them live. Some will comply, some won’t. Chalk it up to the cost of doing business. For every site that doesn’t make your links live, 10 will.

Keep publishing! Writing articles and posting them across the internet is still a great way to drive traffic to your site. Content is king and website owners, and ezine publishers are hungry for fresh new original content.

Why is it necessary to keep track of your article back links is a post from: Internet Business | eastmantiles.com

How to write and optimize an effective press release.

admin — Tue, 06 Jul 2010 05:53:26 +0000

Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Proper keywords: Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.

Keyword or phrase position: Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.

Starting should be solid: Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.

Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example, write “Search Engine Optimization” instead of writing “SEO”, this would make your product name much popular.

Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.

Consider viewer’s interest: You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.

Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out ‘what’s true and what not’?

Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.

Use only sufficient and essential words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.

Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.

Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company.

Pick precise PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.

Propose RSS feeds: Assist journalist by offering RSS feeds so that they haul to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.

Publish releases often: Try to publish press releases frequently to be recognized as news source for news agencies such as Yahoo news and Google news.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.
www.infozabout.com
www.publishing.infozabout.com

How to write and optimize an effective press release. is a post from: Internet Business | eastmantiles.com

How to promote your website through ezines.

admin — Mon, 21 Jun 2010 20:22:13 +0000

How to promote your website through ezines should be something to consider for all website owners. Why are ezines important for the promotion of websites you might be asking yourself? Ezines are an exceelent way to reach a hopefully large number of your target audience all in one place. If done properly promoting your website through ezines will drive traffic and potential customers thus creating great business for yourself. There are several ways that knowing how to promote your website through ezines can be beneficial,

If you are a good writer one way how to promote your website through ezines is finding a website in your target market and submitting an article. When ezine readers see that you are knowledgeable in your chosen business specialty they will be more likely to trust you and value your opinions. Make sure you put a small biography about yourself and a link to your website at the end of all content that you submit to ezines. Another tip as to how to promote your website through ezines using content if you are not a writer yourself is to hire a writer to create content for you.

Purchasing an advertisement is another way how to promote your website through ezines. For example if you happen to sell yarn and knitting supplies and you place an ad in a knitting related ezine readers are quite likely to visit your website and make a purchase after reading about a great new knitting pattern. Offering a “reader’s special”, such as free shipping ,in your advertisement is a great way to encourage purchases. Most ezines listed their advertisements at the end of the ezine though many ezine publishers offer a featured advertiser option with ad placement in a much more prominent position. This is an excellent option how to promote your website through ezines if it fits into your promotional budget.

Yet another way how to advertise your website through ezines is to simply get a link to the website you are promoting into an ezine. Many ezine creators offer this option as a less expensive promotional alternative to a traditional business advertisement. You could also offer to trade links with an ezine publisher that way both of you will benefit by the promotion.

You could also start your own ezine as a way how to promote your website through ezines. Ezines can be fairly inexpensive to create and you can not only have your business benefit by the exposure you can also bring in income by offering advertising to other business owners.

Spending time researching to find quality ezines that target your chosen audience and making sure you have a solid promotional plan in place is the best way how to promote your website through ezines.

http://www.searchengineoptimizationtoronto.com/

How to promote your website through ezines. is a post from: Internet Business | eastmantiles.com

How to make sure that your book idea is the next best seller

admin — Sun, 06 Jun 2010 09:28:02 +0000

Everyone has a unique story to tell. From explaining business processes to revealing our personal history, we all have a natural desire to share our experiences with the world. As a result, bookstore shelves are packed with numerous titles that promise to entertain, enlighten, and educate readers.
Perhaps, then, the old saying that “everyone has at least one book in them” is true. If so, how do you know whether your current idea really is book worthy or if it needs some fine-tuning to have maximum marketability?
Before you put pen to paper (or fingers to keyboard), put your book idea to the test. Use the following questions as a way to hone your idea’s development and create a manuscript destined for the best-seller list.
• Can you state your book’s purpose in 10 words or less?
Many new authors face the challenge of wanting to give too much information at once. Instead of focusing on one specific idea, they try to wrap multiple concepts into one book. This approach not only makes it difficult to organize your book, but it also overwhelms your readers.
With any good book, you can state the book’s specific purpose in 10 words or less. Realize that your purpose is not the same as your theme or plot. The book’s purpose is what you specifically want the reader to do or think as a result of reading your book. Now, a statement such as “to live a better life” or “to run a better business” is not specific. A purpose is not a generalization. It’s a specific action that you motivate the reader to embark upon.
For example, if you’re writing a business book, your purpose should be to help your readers improve one specific business function, such as its marketing efforts, its customer service, its project management, etc. Your purpose should not be “to teach business executives how to create better marketing materials, deliver improved customer service, establish long-term customer relations, increase employee retention, and locate the best new talent.” That’s simply too much for one book to cover. Keep your purpose specific so you can deliver targeted and useful information.
• Does your book have a specific audience?
While you certainly want a large audience to market your book to, you also want an audience that’s targeted to your topic. Simply stating that your audience is “business people” or “women” or “the general public” is not a targeted audience. Why? Not all business people have the same concerns, not all women are interested in the same topics, and not everyone in the general public will be able to identify with your ideas.
When you narrow your audience to include those with a specific tie to your theme or who fit a certain demographic, you gain a marketing edge that can position your book more effectively. So instead of stating that your audience is “business people,” perhaps you can narrow it down to “company owners,” “middle management,” or “entrepreneurs.” Rather than target the broad category of “women,” you’d have better sales by focusing on “women over age 50,” “working moms,” or “single women under age 35.” All these categories consist of a large number of people, yet they are narrow enough so you can streamline your message.

• Are you saying something new?
If you want people to invest the time and money to read your book, you have to tell them something new. Too many authors attempt to reword or rehash old ideas that others have stated over and over. While you should use other people’s works to substantiate claims or add credibility to your message, make sure your central idea is fresh and unique.
How can you make sure your approach is new? Incorporate the results of a survey you personally conducted. Include case studies from your own business or life. Interview people who can contribute facts and information. Add elements of yourself to punctuate your message. This is your book, so tell your story or stance on an issue.
Many authors are afraid to state a new opinion on a topic that others have covered. They think they may turn people off or offend. Remember that people like controversy, so if your book can stir things up and make people think twice about something, you’ll have a greater chance of creating a buzz about your book.
• Are your writing skills up to par?
You could have the best idea in the world, but if your text is filled with errors, is poorly organized, or is difficult to understand, no one will want to read it. Before you write too much of your book, brush up on your writing skills by attending a writing class, studying a writing guide, or hiring a writing coach to help you correct your writing challenges. Also, educate yourself on what writing style appeals to your audience, and then strive to imitate that style. Gear your writing to your intended audience as much as possible.
If you’re unsure whether your writing skills make the grade, consult with a professional editor or ghostwriter who can rework your writing and bring it up to publishing standards. Don’t let poor writing skills ruin your best-selling idea.
Start Writing Now
Writing a book is no small undertaking. When you can answer “yes” to each of the above questions, you’ll be on your way to transforming your idea into a publishable piece of work. Take the time to nurture and develop your idea before you start writing so you can be sure to create the best book possible. A little pre-planning and foresight is all it takes to give your book the most market appeal.

Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.
www.infozabout.com
www.publishing.infozabout.com

How to make sure that your book idea is the next best seller is a post from: Internet Business | eastmantiles.com

How to blog your way to success?

admin — Mon, 24 May 2010 10:48:08 +0000

Blog is a short of “weB LOG” or a method of storing any kind of information online. Such organized informational posting and archiving was named “Blog”.By the form Blog represents an updated web-site of current and archived posts. A dead-simple concept turned out to be extremely powerful in terms of satisfaction of Internet community needs.
People online look for fresh, relevant information on a certain topic and this is where Blogs come into arena and win that battle for a visitors’ attention hands-down.
They give you exactly what you need – targeted, updated information on any given topic, with an access to archive, search functions and even some sort of interactive experience as you can usually read comments of other visitors and participate in a small discussion like on a message board.
Why Blog can be just the perfect solution you have been looking for and how it can solve massive publishing problems at once. Here is why Blog can be your website and money-making system in one:
1. Blog is a simple CMS (Content Management System). It helps you solve hundreds of little hassles webmasters were forced to waste months before in order to solve each of them such as means of easy creating new pages with automatic cross-linking and archiving functions, installing visitor feedback script, managing and updating navigational menu, republishing RSS feeds and creating own feed and so on.
2. Built-in promotion. RSS feed is also a great viral marketing tool by itself. You don’t have to stuff your head with “how-to-make-my-content-viral” problems any “traditional” website webmaster faces.
As a Blog publisher you use the same RSS feed as a way of syndicating your Blog content for any other websites. What they need is adding your RSS feed to their Feed rendering software. The technology is highly popular, so you will not have any problems with that.
Just add your RSS feed to a number of Blog Directories, ping (notify) Blog servers each time you make a new post (a common built-in feature for almost all Blogs) and in 90% case it will be enough to start your marketing ball rolling plus reassure fast search engine indexing.
3. Built in RSS (Atom) feeds are considered by many to be the ideal solution for all SPAM and filters problems of “traditional” email marketers.
RSS feeds are updated automatically as soon as you make a new post to your Blog. No more troubles with managing “email lists”, subscribers, unsubscribers, email filters, HTML forms, SPAM complaints, follow-ups and so on and so forth. Forget about it. RSS will help you do everything, including follow-ups and even email courses publishing.
The difference, and many consider it to be the true benefit, is that RSS uses so-called “pull” method of delivering a message. Unlike “traditional” email, you don’t have to send (push) anything to anybody. When you publish a new post, your RSS feed updates automatically, pings syndicating websites with a new Blog post and notifies (or not) your RSS subscribers about your new post, so they can load (pull) it and read.
That is how RSS solves SPAM emails and SPAM filters problems with one stone. Your subscribers just don’t receive anything to be complained or worried about. They just personally subscribe to your RSS feed (no one can subscribe for them) with their special RSS reader program (RSS aggregator, available free everywhere on the net). Then they periodically and mostly automatically load your new Blog posts. If they don’t like it, they just remove your RSS feed from their RSS feed aggregator software and that’s all. Unlike email you cannot “push” your post to their RSS soft without their wish. Depending on set options, they need to manually, semi-automatically or automatically load your Blog post themselves.
Don’t get me wrong, I’m not against email. Quite the contrary, at some point, when you feel that you have a lot of spare time because of advantages that RSS brings, I strongly advise you to add email marketing to your arsenal. It does help you out in some special occasions. It is just you won’t rely on email as the only money-making resource and will use it professionally as a great add-on instrument, limiting its possible negative effects.
From what you can see, blogs are perfect and simple software machines to run and maintain your informational business. They proved their efficiency in small niche markets as well as multilevel blog systems generating stable income for their glad owners. You can be one of them.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.
www.infozabout.com
www.publishing.infozabout.com

How to blog your way to success? is a post from: Internet Business | eastmantiles.com

How NOT to Publish an Ezine

admin — Sun, 09 May 2010 04:01:26 +0000

I have written several articles on how to publish an ezine, so this time I thought it might be interesting to write an article on how NOT to publish an ezine.

Sometimes it helps to learn things when you can look at both sides of the prices – the right way and the wrong way. So here goes – what NOT to do when publishing an ezine.

1. Leave out your name and contact info – Who would want to get in touch with you anyway. Your readers don’t care if there is a real live dependable person writing the ezine. NOT!

Your readers definitely want to know that there is a real person there that they can contact if they want or need to. This helps establish trust.

2. Put as many squiggles and decorations in your ezine as possible – So, your readers get a headache while trying to read your ezine, deal with it. NOT!

Squiggles may look cute, but they could make it hard for many people to read your ezine. Keep the design neat and clean for easy reading.

3. Load the ezine with ads – I mean after all, isn’t that why you are publishing your ezine. NOT!

No, you are not publishing an ezine to run tons of ads, you are publishing an ezine to build that important relationship of trust and respect with your readers. This helps build your business and your reputation.

4. Don’t bother sending it out regularly – After all, most people can’t read it every time anyway. NOT!

How can people trust and believe what you say when they can’t even depend on you to send your ezine on schedule.

5. Don’t add any original material – Just use all the same material other publishers are using. It works for them, why not for you. NOT!

Always have original material in your ezine, even if it is just an editorial or some tips.

6. Why bother with a disclaimer or privacy policy – Readers know their email is safe with you. They also figure if it is in your ezine, you recommend it. NOT!

Never assume anything. Your readers want to be assured that their email is not being handed out for profit or promotion. Also, you want your readers to know that they should check out all offers, opportunities and ads. Just because it is in your ezine, does not mean you are recommending it.

7. Content is content, right – As long as your ezine is full of “stuff”, it is helpful. NOT!

Try to give your readers basic, straightforward, helpful information that they can actually use to benefit them. Don’t use hyped up ads disguised as tips or articles. Quality content is key.

8. Don’t let your readers get to know you – They are interested in your ezine, not you. NOT!

Your readers need to know you so they can trust you and know that they can depend on you to publish a consistent, quality ezine.

9. Don’t bother formatting the ezine correctly – Who cares how many characters are in each line, it all reads the same. NOT!

Definitely format your ezine uniformly and evenly. You want to produce a clean, sharp, professional ezine.

10. Don’t waste time proofreading. Everybody makes mistakes, right? What is a mistake or two – nobody is perfect. NOT!

Take the time to make sure all spelling and grammar is correct in your ezine before you send it out. After all, you are a professional, right?

I hope these tips have given you a good idea on how NOT to publish an ezine and a fresh perspective on how to correctly publish an ezine. Producing a quality ezine that your readers can depend on will be a very big business booster!

How NOT to Publish an Ezine is a post from: Internet Business | eastmantiles.com

Get free advertising while helping MWR grow!

admin — Sat, 24 Apr 2010 02:18:39 +0000

MyWebResource is a site that was initially published to list all my favorite webmaster resources. At first, it was more of a personal site where I kept all my bookmarks and projects I’ve worked on. Surprisingly, the site started getting a ton of hits. I found that people actually enjoyed browsing a site that had usable information about web design that is not loaded down with a million ads and is not a “free for all” link directory.

Seeing this trend inspired me to develop MyWebResource further. Several months later, MyWebResource has become a terrific resource for any webmaster where they can read articles about web design, search engine optimization, web hosting, or any other topic related to web design. Our directory of links has grown leaps and bounds. There are now over 300 reputable links in our directory that are actually useful! Our downloads section is growing too! There are now several free website templates, XOOPS themes and XOOPS modules that all are welcome to download, free of charge.

In the hopes of increasing the terrific momentum that MyWebResource has gained, I’m posting this announcement offering free advertisement to all webmasters who publish their content on MyWebResource. It’s free, it’s easy to do, and the natural links back to your site will more than make up for the five minutes it takes to post your content.

What we are looking for
We have opened up submission of quality web design related articles, links, and downloads. All you have to do is click on the appropriate link under “Add A Resource”, fill out the form and submit it. One of our moderators will review your contribution to ensure that it is of good quality and will publish it as soon as possible.

How you benefit
By including a link to your website when publishing articles, links and/or downloads on MyWebResource, you receive natural links to your website with no reciprocal link required! As we all know, relevant, natural, one-way links are what feeds search engine spiders and boosts page rank and SERPs (search engine results pages). TIP: To improve the benefit of listing your content on MyWebResource, include a natural link to your site in the text. For maximum benefit, turn a primary keyword into a text link!

How MyWebResource Benefits
By contributing your content, MyWebResource will continue to grow as a noted webmaster resource. A personal benefit to me is that I don’t have to spend hours looking for good information on web design, it comes to the site. This helps everyone by centralizing information and making it easier to research your design projects.

Another issue that effects page rank and SERPs is content; fresh, relevant content to be exact. By keeping the content on MyWebResource fresh, it helps boost our standings in search engines, which in turn helps increase the value of the link back to your site. As you can see, this is a mutually beneficial arrangement.

What is the catch?
There is none! MyWebResource doesn’t require membership. There are no fees associated with publishing anything on MyWebResource. There are no pop-up advertisements. In fact, we have intentionally limited the number of advertisements on the site so as not to distract from the content too much. We only have enough advertisements to cover the cost of keeping MyWebResource online!

So, why are you doing this?
Pure and simple, I love web design! I want to learn as much as I possibly can about all aspects of web design and development and I want to share that knowledge with like minded people.

So what are you waiting for?! You can start getting free advertisement for your site, while contributing to a rapidly growing resource of web design knowledge right now!

I look forward to sharing knowledge with you.

Get free advertising while helping MWR grow! is a post from: Internet Business | eastmantiles.com