Internet Business | eastmantiles.com

Maybe it shouldn’t come as a big surprise, but most people on the internet and some self-possessed ezine distributors do not know what the word EZINE really means.

Ezines are electronic publications distributed by email or posted on a website. Ezines are typically focused on a certain subject matter. Ezines are just like your typical magazine format of monthly or weekly topical publications in an electronic format.

The title EZINE does not come from the phrase Electronic Magazine, cause you might be thinking that the E in electronic and the Zine in magazine are joined to form this word.

Actually Ezine came from the word FanZine which was a publication with a small subscriber base back then. FanZines were targeted publications that were usually geared towards specific topics like Sci-Fi, Fantasy, and Football clubs.

Those printed publications were called ‘FanZines’, but were frequently referred to as ‘Zines’ instead.

Back to modern days, most Ezines are focused around specific topics and interest groups, just like the way the Zines once were.

Adding an ‘E’ onto the beginning of the much coveted publication name “Zines” brings us to the word Ezines. This offers a much more logical explanation of where the word “ezines” came from.

Now that we know what ezines are, lets now discuss the basics of creating and doing business with ezines.

Ezine publishing is a very important factor towards a business’ success for many reasons. Basically, it keeps you in contact with your potential customers. The relationship between your clients is formed and that is what is needed for trust and respect.

You can also profit by selling advertisements through your own ezine publication. Ezines can be used both as an advertising platform for your business as well as an income-generating endeavor.

When starting out with your ezine publication, keep in mind the basic and most important elements of a good ezine.

1. Keep your ezines clean, short, and full. Don’t add too many unrelated decorations or pictures to your ezines. Ezine page decoration sometimes makes it hard for readers to read your content.
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The Internet has grown from a small network of academics needing a way to trade research into a world spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. How does a small business avoid being washed away in the constant tide of buying, selling and marketers hawking every conceivable item (and some difficult to conceive…)?

The Internet provides advantages for both customer and proprietor in that one can search for exactly what is desired, without the bother of endless phone calls, driving to malls, or poring over mail-order catalogs. A quick keyword or 3, and hundreds of results vie for attention on the screen. Making sure your company is one of those results near the top is a combination of factors: specificity in product offerings, Search Engine Optimization of web content and linking to and from related topics and sites.

The only way to get noticed on the Internet is to have a listing or presence, whether a dedicated website, ads on relevant sites, or by word-of-mouth. Oftentimes ads on online journals, informative sites, or e-zines (online magazines) are cheaper than space in a print publication, as well as being available to a wider audience than a dedicated website may be. Rates are often available for daily, weekly, or monthly terms, increasing flexibility and allowing a tight budget more leeway. Word-of-mouth advertising can be very cheap, but the returns may be difficult to quantify. Sponsoring web shows such as podcasts or webcasts can be a great and cheap way to gain word-of-mouth exposure. Many times, a podcaster will be so thrilled to gain sponsorship that rates can be negotiated for very little, but make sure to approach a podcaster that has a show related somehow to your business. Don’t overlook resources like Google’s Adwords either, as they can be slightly pricier than similar options like banner ads, but they are shown to be far more effective than pop-ups, banners, or pay-per-click ads due to their specific targeting.
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You’ve heard the buzz but still have some questions. Does Ezine Advertising really work?

The short answer is “Yes! It works” and here’s 10 reasons why:

~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store

~ The electronic format offers less potential for distraction before they arrive at your “store”. Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your “store” so there is less potential for loss.

~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be “white listed” and so won’t get caught up by spam filters.

~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?

~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!

~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!

~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
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