But today, business books are far more approachable than in years past – they tend to be more readable, more useful and may actually help to encourage more people to read this genre. As the business book category has matured, Barnes and Noble insiders report that business books are among the company’s top five categories. Over 5000 new business books are published each year in the United States alone, and we are beginning to see some titles encroaching onto the New York Times Bestseller list. But beyond those red-hot numbers is what some publishing executives call a vast ”gray area” in the way business books are sold, tracked and ranked. Something like 93% of all business books are never read (most readers get thru one chapter and then give up). I think that one of the problems is that a lot of business books are just too general and don’t explain to a reader how to actually implement their ideas, or sometimes even the authors don’t know how to implement their ideas. On the one hand, business books are necessarily about generalizations – on the other hand your company is necessarily all about specifics – so herein lies a dilemma.

The business books are valuable sources of information as well as information on the strategies taken up by a particular company or updated information on the present funding trend, interviews with leading business personalities and suggestions on the ways of capitalization in a business. It can be hard to know which new business books are the most beneficial, and impossible to find the time to read all of them.

Business books have come a long way – but are they worth the read? is a post from: Internet Business | eastmantiles.com

In order to make money in ebook publishing, you have to have a product that people want. How-to books that fill a need are undoubtedly best-selling ebooks. An internet marketing ebook falls into that category.

There is nothing worse than an internet marketing ebook or how-to ebook that is filled with junk. Thus, in order for your internet marketing ebook to be a best seller, it has to offer useful information. If it doesn’t, you’ll get return requests and charge-backs left and right. Besides, if you don’t have quality content in your internet marketing ebook, you can’t comfortably offer a money back guarantee which is actually a vital aspect of marketing ebooks for profit.

Every ebook, especially an internet marketing ebook, needs to have a clear purpose before you begin to write it. Decide who your target audience will be – who will buy your book? Selecting a niche market to sell your internet marketing ebook to is half the battle. When you narrow your market rather than trying to satisfy the masses, you will have a much higher quality product and less competition. The trick to producing a best seller is to provide a solution to an existing problem that isn’t effectively solved by numerous competitors.

Add value to your internet marketing ebook by offering freebies as bonuses for buying the ebook right away. A customer’s perceived value is very important. Examples of bonuses might include things like a report on how to set up an affiliate program for an ebook, how to manage a pay-per-click campaign, or how to write results-oriented sales copy for an internet marketing website.

Realize that if your internet marketing ebook is going to make money, you’ve got to apply the internet marketing principles that will get your ebook noticed, walk the prospect through the sales process and close the sale. The first principle is driving traffic to your website. Whatever internet marketing techniques you use to accomplish that, targeted traffic is vital. Once you have visitors at your website the sales process kicks in.

Long-copy sales letters are undoubtedly best for selling an internet marketing ebook or any other ebook for that matter. Short copy just doesn’t cut it. You see, when you are selling information products online, like an internet marketing ebook, you don’t have the advantage of a face-to-face sales opportunity. Your web copy has to accomplish the sales for you.

To close the sale, the copy must convey a unique selling proposition – one or more things that stand out apart from your competition. It has to be attractive and compelling to your well-defined target market with headlines and subheads that grab attention by stating the product’s benefit or solution, or invoking curiosity. Your pricing strategy and relative bonuses must give readers a high perceived value so they feel they are getting an internet marketing ebook and additional information or products that are worth what they are paying.

The sales copy also has to build credibility either by stating the author’s credentials, using testimonials, or both. The reader’s objections also have to be countered by the sales copy. This can be accomplished by addressing them directly and by offering a money back guarantee.

A long-copy sales letter for selling an internet marketing ebook or another “how to” ebook that creates a sense of urgency can result in immediate sales. People have a tendency to be impulse shoppers so creating urgency by offering a “limited time” price or bonuses or making the product available only for a limited time will prompt the close of the sale.

Another factor to consider when writing sales copy for your internet marketing ebook is, buyers want to know they can contact you. When you provide valid, easy-to-find contact information your credibility increases tremendously and as a result so will your sales for your internet marketing ebook or any ebook you choose to publish.

Submitted by rcplinks.com Article Distribution Service.

Boosting the Sales of Your Internet Marketing eBook or Any eBook is a post from: Internet Business | eastmantiles.com

A mentor friend advised me, “To create daily sales, you must market daily.” Here are five of those top ten things to include in your marketing plan. Include these, break the feast and famine cycle for good and start a perpetual boost in sales:

1. Put valuable free content on your website.

Seek to educate your audience. Help them make more money, cut costs or solve their problems. Examples include: online assessments, how to tips, short reports, resource lists, how-to tutorials, dictionary of terms in your field, etc.

2. Create systematic ways to attract traffic to your website.

Setup a marketing system that will attract visitors to your website. Write articles that create a link back to your site. Develop a newsletter to stay in regular contact with your prospects and customers. Offer free information to educate, entice and motivate your audience. Include your website url with a special offer to attract visitors systematically.

3. Automate keeping in touch with prospects and clients. Put a subscription form on your website.

Make a special offer or free gift to entice your prospects to sign-up. After building a list of prospects, you must follow-up with them on a regular basis to build credibility and relationship. You could create a message and put it on an auto responder. Send a message for every week with an offer for something valuable that will cost your audience little or nothing.

4. Expand your marketing collateral.

If you create a short report that your target audience will value (e.g. “How to Hunt the Hidden Treasure in Your Customer Files”), don’t stop there. Expand it to a different media and/or market. You could create a tele-seminar, short articles. Or use the information to re-purpose it for a different market: coaches, consultants, doctors.

5. Make marketing a habit. Marketing must become a habit not an interruption.

Make a calendar that specifies what marketing activities you will do, in what frequency and the deadline. This way, your marketing becomes a part of your regular routine and not an interruption of real work. Schedule all your marketing activities including: writing articles, advertising deadlines, traffic building, referral systems, speeches, tele-seminars, etc.

So how did your plan rate on a scale of 1-10? Seasoned business owners most likely already have their plan in place.
Even so, no matter where your experience level is, you can balance your business profit cycles by including: valuable content on your site, a systematic way to drive traffic, automatically keeping in touch with prospects and clients, expanding marketing collateral, habitual marketing, a good referral system, automated billing system, templates of best practice business and marketing materials, soliciting previous customers and outsourcing your marketing services.

Sound overwhelming? Don’t worry. Even starting with 2 or 3 of these tasks will help stabilize your sales flow. Start now. Put these tips into practice one by one and break the feast and famine cycle for good. Give your sales a perpetual sales boost with consistent marketing. Go ahead. Market daily and prosper daily.

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Boost Ebook Sales with Easy Online Marketing, p1 is a post from: Internet Business | eastmantiles.com

Why did the New Orleans District Attorney Jim Garrison and the U.S. Justice Department refuse to investigate the known Mafia leader Carlos Marcello in connection with the assassination of President John F. Kennedy? Why did Garrison, along with other U.S. Justice Department officials, deny the existence of the Mafia’s part in the assassination when it was clearly a matter to be investigated? These questions and more are finally answered in Payne’s eye-opening book.

Names such as Lee Harvey Oswald, Clay Shaw and David Ferrie always arouse curiosity in the minds of those who want to know what really happened on that dreaded day in history. These three men were said to have been seen together on the day of JFK’s assassination, but were they really? Witnesses changed their stories. Why?

The author goes a step further and looks closely at the New Orleans FBI and those that were in charge of investigating the JFK assassination as well as the possible involvement of Carlos Marcello. He also explains in vivid detail key facts in the investigation such as the missing “BRILAB” tape recordings, the “FOGG” arrest report, and more.

EXCERPTS FROM THE BOOK “FALSELY ACCUSED”

From Chapter 1:
In Marcello’s case the intent of the Kennedy administration was made known even before Inauguration Day, January 20, 1961. On December 28, 1960, the New Orleans States-Item reported that Attorney General-designate Kennedy was planning specific actions against Marcello. An FBI report from that period noted:

“On January 12, 1961, a [source] advised that Carlos Marcello is extremely apprehensive and upset and has been since the New Orleans States-Item newspaper on December 28, 1960 published a news story reporting that… Robert F. Kennedy stated he would expedite the deportation proceedings pending against Marcello after Kennedy takes office in January 1961.”

While the House Select Committee on Assassinations carefully examined numerous areas of information pertaining to the proficiency of the FBI in investigating organized crime during the 1950’s and early 1960’s, and found various areas in which Bureau performance was significantly deficient, questionable and even suspiciously so, the city of New Orleans was a special case. The FBI’s outright denial of the existence of organized crime in New Orleans was unique to that city.

The facts reveal that the Bureau’s conclusions on Marcello in New Orleans were attributable to a disturbing attitude on the part of the senior agent who supervised the organized crime investigations in that city, Regis Kennedy. He had been in charge of the Bureau’s work on Marcello and the New Orleans Mafia for years; unfortunately, he had also directed much of the FBI investigation in that city of President Kennedy’s assassination.

Book Review: The Truth about the JFK Assassination Conspiracy is Finally Revealed is a post from: Internet Business | eastmantiles.com

If your mind is positive and creative, you can become all you ever dream of becoming.

Most of the highly successful people you see in the news today took a great deal of time to work on improving their minds.

On the other hand, if your mind is negative and inactive, it’s very likely you won’t amount to anything in life. Analyzing the lives of some of the most notorious people in the world would reveal that they always fed their minds with negative thoughts.

The question that obviously comes to play here is – are we born with positive or negative minds?

I will quickly and firmly say NO to both!

We develop our minds by what we put into it. If we are continually putting negative information into our minds, this results to negative thoughts and ultimately negative actions.

So, if you want the opposite creative thoughts, it is pertinent to always get the right kind of information into your mind.

The most common way to do this is by reading the right kinds of books.

Sadly, because of the great demand on our time, only few people still read lots of books, especially after college.

We mostly only have time to read the newspapers and magazines. And guess what? Most newspapers only end up giving us bad news that further increase our negative state of mind.

If you want to really get positive and helpful information, you need to read books that contain such information.

Thankfully with the advent and popularity of audio books, anyone can get the right information into his or her mind without having to “read”.

You can enjoy the benefits of audio books while exercising, commuting to and from your work, etc.

For those who don’t know exactly the audio books to go for, below are some of the 10 best audio books to improve your mind.

1. How to Win Friends & Influence People Author: Dale
Carnegie Publisher: Simon & Schuster Audio

2. Awaken the Giant Within Author: Anthony Robbins
Publisher: Simon & Schuster Audio

3. Feel the Fear and Do it Anyway Author: Susan Jeffers
Publisher: Simon & Schuster Audio

4. Build Your Self Esteem Author: Glenn Harrold Publisher:
Diviniti Publishing

5. Awaken the Giant Within Author: Anthony Robbins
Publisher: Simon & Schuster Audio

6. Develop a Powerful Memory Author: Glenn Harrold
Publisher: Diviniti Publishing

7. The 7 Habits of Highly Effective People Author: Stephen
R. Covey Publisher: Simon & Schuster Audio

8. The Power is within You Author: Louise L. Hay Publisher:
Hodder Headline Audio books

9. Creating Inner Peace and Calm Author: Glenn Harrold
Publisher: Diviniti Publishing

10. Get Up and Do It! Publisher: BBC Books

Best ten audio books to improve your mind is a post from: Internet Business | eastmantiles.com

Just as there are many great musicians that will never get signed – there are thousands of great authors who will never get the big book deal. Thanks to the internet and ebooks – we can tap into the minds of these great authors. One common misconception is that if the book was any good it would get signed by a major publisher. This is simply not true. The publisher may feel that the information is not marketable when indeed it really is. There can be numerous other reasons the e-book author does not get a big book deal but don’t let that stop you from missing out on some great information at a great price.

An e-book author is free to write what they truly want and will not be influenced by a publisher, publicist, or any one else. Ebooks usually contain much more than a printed book. They sometimes have printable worksheets, menus, lists, affirmations or any number of other beneficial items that relate to the particular topic of the ebook. Unlike mainstream authors, ebook authors are often times reachable and happy to answer questions you may have about their ebook.

An e-book is purchased directly from a website and then downloaded immediately to your computer. You can read it right there on your computer screen or print it out and take it with you. You can enlarge the font if you are having trouble seeing the print, you can transfer it to a memory stick or other media so that it is portable, or you can simply read it as you have time. Most ebooks come with a money back guarantee and special bonus items.

I urge you to give e-books a try. Find a subject you are interested in and then shop around. You will discover new authors, new skills, new behaviors and perhaps a whole new you.

Benefits Of E-books is a post from: Internet Business | eastmantiles.com

Perhaps you would like to become one of the women who write for magazines. Here are some magazine submission tips that will help you get started.

Find the Right Magazine

The first step is to find a publication that covers the topics you want to write about. You can find a list of publications in a directory for writers at a bookstore. Libraries usually offer a reference list in a “List of Periodicals.” Also, look for a sizable selection of magazines at a large bookstore.

The next thing to do is read the publications you are interested in writing for and identify their editorial perspective. This will give you an idea of how to adapt your article to their interests. You normally wouldn’t send an article on cooking to a sailing magazine. But possibly you could change the focus of your article to cooking on a sailboat. This would give you a much better chance of seeing your article published. Generally, you will have more results writing for a magazine that covers the same types of subjects as your article.

Send a Cover Letter

When you are ready to submit articles to a publication, send a cover letter to the editor outlining your idea. Make it clear and simple with an outline of your subjects. Give the approximate length of your article and promise to deliver on their deadline. Enclose a self-addressed stamped envelope and wait to hear from them. Make a pitch to several magazines and customize it for each one you contact.

You might receive many rejections before you are accepted. This is where you need to persevere and not give up on being a woman author! Once your article has been published in a magazine, it will be worth the wait. Some magazines don’t pay for articles, but at least you will be published and able to add to your credentials.

Writing Professionally as a Woman Author

Always submit your best writing. Women writers who want to be published must be smart and professional. Don’t waste an editor’s time on hastily written copy or missed deadlines. It is suggested that when submitting an article to magazines, you should meet your word count within only 15 words above or below the number requested.

Send a handwritten thank-you note to the editor after you’ve been published. Wait a few weeks and send another pitch to sell your next idea. Try to build a professional relationship where your name and quality work will be recognized. Be a dependable, professional woman writer that the editor will look forward to hearing from.

Get started with your research, and write letters to editors on a regular basis. You will see results once you are committed to writing. There is a huge market waiting for magazine writers, especially women magazine writers. Get started today in this fulfilling profession as a woman magazine author!

Attention Women Authors! Get Your Articles Noticed by Magazine Editors is a post from: Internet Business | eastmantiles.com

Being guilty of myself, I have literally spent gazillion amount of money into these internet marketing ebooks when I started out but only to find it later at those free-for-all ebooks directories, free membership sites or even those giveaway sites. Though it’s a sad experience to see youself spending money into something which could be downloaded somewhere over the Internet for free, there are still some good ebooks and materials which you should buy. Here are some of the guidelines which you should know of before you start your spending spree.

Don’t Spend Money On Junk
Don’t spend your money on something that tells you that with no experience you can make a lot of money. Typically this stuff is nothing more than trying to sell you pie in the sky. You can always learn and equipped yourself with knowledge from other free ebooks, newsletters or forums before spending your money on these ebooks.

Only Buy From The Experts Who Are Successful Themselves
The most advertised ebooks are not always the best. Good stuff will naturally come to you either by way of constant good reviews from other Internet Marketers, word of mouth, buzz from forums or discussion boards and even testimonials from the actual people who use them. Thus, you should always buy from the recognized experts who have had tons of experience under their belt and also reputable results to back up their claims.

Buy Only On What You Actually Need.
It’s no point to spend your hard earned money on whatever ebooks or internet marketing materials which you come across, however good the claims are on the sales copy. Remember, good sales copy is supposed to play around the prospects’ psychology behaviors into believing their actual claims. That’s why professional copywriters charge tens of thousands for great sales copy because they do bring in lots of sales just by selling hype. You should only spend money on ebooks which could help you move on in your business. For example, if you feel that you are lack in copywriting skills, then you ought to buy copywriting materials from the professionals.

Taking Action Is The Best Action You Can Make.
Let’s face it, how many of us who could spend a bomb in our internet marketing materials but only to find it lying around in our computer hard disk for ages? The fact is, no matter how good or how expensive or even how reputable the ebooks that you’ve bought, it doesn’t matter until you make the first step into implementing the materials which you learn from the ebooks. If you are new to Internet Marketing, then you should only buy ebooks that will teach you step by step in setting up your Internet Marketing business. Otherwise, stay away from them.

Hardcopy VS Intangible Books
There had been discussions going on which debate just how good are those Internet Marketing books found on the bookstores compared to those on the Internet. While I couldn’t agree more on some of the great Internet Marketing books you can find on the bookshelves, but in reality, most of the books I found cover only general concepts of the Internet Marketing. For example, in the business or internet marketing section of the bookstore, you might find stuff like “how to make money online” if you are looking for a book on internet marketing, but you can find a more specific ebook on the internet on “How to Get Successful Reciprocal Linking” or something like that. Both of these are related to Internet Marketing, but the latter tends to be more specific in their scope. Like what I’ve mentioned in the previous point, you should know what you are lack of and buy ebooks that will help you move forward in your business. If you are just starting out, internet marketing books in the bookstore will serve just as good as the newbie ebooks online.

As a conclusion, make sure you know who you can trust online before buying from them. There are lots of these self-proclaim internet Marketing Gurus who are just like the average Joe struggling to make money online. Remember, there are bunch of those great forums and discussion boards which not only you could find great pieces of information, but also the chance to pose questions as well.

Are These Internet Marketing Ebooks Hogwash? is a post from: Internet Business | eastmantiles.com

The unique not-quite-human yet not-quite-animal characters in the classic Dr. Seuss tales, paired with allegories about honor and even disarmament, set the stage for the next generation of children’s books and entertainment. Endearing creatures from Sesame Street (what is a Snuffleupagus, anyway?) and puppets from Mr. Rogers’ Neighborhood created a world of make believe that children could call their own.

In children’s literature, the story is often secondary to the lavish illustrations. “The Very Hungry Caterpillar,” for example, wouldn’t be nearly as compelling without Eric Carle’s illustrations. Likewise, “If You Give a Mouse a Cookie” is clever, but Felicia Bond’s illustrations make the book a children’s classic.

Kristin Zambucka’s “Frog Knights” and “Frogavia! Frogavia!” are perfect examples of books that consist of both lavish illustrations and compelling tales. In the first book, frog characters live in their own frog world – the big pond known as The Kingdom Of Frogavia. The true frog king is unseated from his ancient throne and banished to a far, distant pond by an evil ruler. As his bullying and tyrannical rule stretch on, the Frogavian people grow increasingly restless and unhappy. Finally, a group of brave young rebels rise up and go in search of their true king. They eventually find him and he dubs them chivalry frog knights in gratitude for their loyalty. The king, along with a frog queen and frog princesses, return to Frogavia and right the wrongs of the evil ruler. In the second book, the story progresses, with one of the chivalry frog knights asking for the frog princess’ hand in marriage, but she marries another. The frog knight joins his friends from the first book to continue on their mission to make good triumph over evil.

Zambucka’s books are more whimsical than, say, Mary Pope Osborne’s Magic Tree House series or Tony Abbott’s Secrets of Droon series, but capture the magic of childhood while imparting nuggets of wisdom. The whimsy and appeal of the characters is that they come from the animal kingdom.

There’s no doubt that creatures are central to today’s children’s literature. Whether completely imaginary, such as those in “Where the Wild Things Are,” or real, as are those in “365 Penguins,” or a little of both, as in “Frogavia! Frogavia!”, kids are captivated by animals that cause the imagination to soar.

Animals Rule in Children’s Literature: Frogs and Caterpillars and Bears – Oh My! is a post from: Internet Business | eastmantiles.com

You join a program that costs you $19.95 a month to be a paid member and pays you $10.00 a month for each affiliate you sign up that will pay the $19.95 each month for the products and services the company provides.

You sign up 10 people that pay $19.95 a month and you earn $10 from each person. You are sent a $100 check each month as long as all ten remain as paying affiliates.

With this program you only make sales on people you directly sign up and only for the sales you make yourself.

For you to make more money you must sign up more people willing to pay $19.95 each and every month.

This is a single tier program. You only get paid for your direct sales or sign ups.

>>> Second Scenario: Multiple levels or tiers:
>>> You also get paid for your affiliates sales.

You join a program that pays you $10.00 a month for each of the affiliates you have directly signed up, but you also get $3.00 when your affiliate signs up a paying member or makes a sale.

Those same 10 people will still earn you $100 each month just like the single tier, but now it gets more interesting.

Each paying person your affiliates signs up or for each sale they make will earn you another $3.00.

If each of your 10 affiliates sign up 5 new affiliates that will pay the $19.95 each month you will earn $3.00 times 50 people. So you will earn an extra $150 each month.

Now you are earning $250 instead of $100.

Now think about it for a minute. Okay, times up. Which plan do you think is the better one?

Most ebusiness owners are either too intimidated by affiliate programs to do anything, or they jump right in over their head.

Both suffer because of it. The first person never gets to know the positive impact on ones finances affiliate programs have, while the other never learns the ropes and gives up which leaves them in the same position as the first person.

There are a lot of great affiliate programs available, actually so many it can be difficult to choose one, and that is when the cycle starts all over.

What is the solution to this problem?? Believe it or not the answer is quite simple. DO RESEARCH!! Ask and you will receive.

If you really want to be a good affiliate and create other good affiliates don’t assume things. You need to know what your are doing.

—————

Remember >>> Knowledge Is Power, but…
… The Power Only Comes When You Act On The Knowledge.

—————

What’s the plan, Mann?

If you are completely new to affiliate programs you should be seeking help from people that you have learned to trust.

These people can give you the heads up on the affiliate programs they are familiar with. Never be afraid to ask for help.

A recommendation goes a long way. Credibility is on the line every time someone recommends something. For this reason your trusted friend should be giving you accurate information.

If you are already in an affiliate program and totally lost as to your next move you should be contacting those that are in the same program but have already figured it out. Again, if you don’t ask questions you will most likely not get any answers.

But I have just started and I don’t know anyone yet. Okay that’s fair.

If this is you I would say you go to Google and do a search for

“affiliate programs forum” or “affiliate programs” forum

This will give you a list of forums that you can participate in. Once you are on the forums you can read the messages that other people have left.

Look through the posts to see how business is conducted so that you won’t say or do something against there policies.

Where better to ask for help than a place where like minded people hang out and share their experiences online.

Don’t overlook forums, they are a source of valuable resources.

Here are some of the questions you should be asking people:

1. Do their products or services meet a need? If you are not meeting a need you are going to have a hard time promoting and sell the products and services.

2. Is this a single tier or 2 tier program. Remember the above example. 2 Tier is going to allow you to earn more doing less. Keep in mind that even single tier programs can earn you large quantities of money. So pay attention to the selling price and the pay out you will receive.

3. How often and how to you get paid? How much do you have to have on account before you get paid? If there is a minimum amount you may have to wait a while before you see a check.

4. What kind of support system do they have in place? Are you able to ask questions and get answers right away. Can you see what your commissions are in real time?

5. How much does it cost to get started. Most affiliate programs will let you start for free and that can be enticing. Then you find out that is costs $100 to actually start making money.

6. Are you required to have your own web site? This is an added expense and may be a surprise that you don’t need.

To summarize, you need to research the programs you are curious about and be sure to go to forums where like minded people hang out and ask lots of questions.

Look for affiliate programs that have a great support system and are easy to learn.

Consider the levels you can get paid on. You may find that a two tier program will create more income with less work. Not without work, but with less work.

James Mann – eBooks-With-Reseller-Rights
http://www.ebooks-with-reseller-rights.com/

Affiliate Programs Need Affiliates That Help Affiliates. Why Affiliates do poorly with most Affiliate Programs. is a post from: Internet Business | eastmantiles.com