Internet Business | eastmantiles.com

So you’ve got the buyer in front of your auction, and they’ve read the description. They’re must be interested, or they wouldn’t be looking… but just how can you push them over that line and make them leave a bid? Read on for some tips.

Improve your picture: In all that description writing, you might have missed the vital importance of your item’s picture. A picture with bad lighting or an intrusive background looks amateurish and won’t make anyone want to buy from you.

Add an About Me page: You’ll be surprised how much you can reassure bidders just by creating an About Me page and putting a little bit about yourself on your business on there. You can also have a few special offers there for people who bother to look at the page, and let people subscribe to your mailing list so that you can email them updates.

Use SquareTrade: Signing up at SquareTrade and displaying their logo on your auctions shows that you are committed to have them resolve any disputes that arise. You always see this on PowerSellers auctions – it makes you look more professional.

Write terms and conditions: Have the ‘small print’ clearly visible on all your auctions, giving details of things like shipping times and prices, your refund policy, and any other business practices you might have. This helps build confidence with buyers.

Show off your feedback: Copy and paste a selection of the feedback comments you’re most proud of to each item’s description page, instead of making bidders go and look for it. If you have 100% positive feedback, be sure to write that on every auction too.

Add NR to your titles: If you have extra space in a title, put ‘NR’ (no reserve) on the end. Bidders prefer auctions that don’t have a reserve price, and doing this lets them see that yours don’t.
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If you’ve got this far, you’ve got the basics of eBay. There are a few things left, though, that you might not have thought of trying. Quite a few of these tips go against the advice many give for eBay selling – some are a little risky and some are just odd. They’re all worth a try, though, and I’m sure you’ll find at least some you want to keep using.

1. Keep more records. It might sound time consuming, but you’ll actually find it easier in the long run – less time spent trying to figure out which item that cheque you got this morning is for.

2. Post without payment. Don’t even wait for payment to clear! That might sound risky, but it’ll mean that the buyers get their items more quickly – for small items, you might find it worth the occasional loss to give such quick service.

3. Post every day. Once you start shifting a high volume of items, go and post them every day – again, they’ll get there more quickly, making your customers very happy. The best way to do this is if you have items small enough to drop in a postbox.

4. Encourage an auction mentality. Don’t have a Buy it Now price, and make it very clear when it’s the last or only stock you’ll be getting in. Always refer to winning bidders as ‘winners’.

5. Mention every defect your item has. Now why would you do that, you might ask? The answer is that it builds credibility: the small hit you take from the slight flaws is nothing compared to the big boost in trust you get for admitting it. People bid more when they trust the seller.

6. Say how you got the item. Don’t be afraid to go off on a tangent and give all sorts of fun details of how you got hold of what you’re selling – it gives your auction character and, again, builds trust.
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I have to admit, sometimes I get teased by friends or family for what I buy on eBay. There is very little I purchase that I don’t at least attempt to buy on eBay first. Why not? There are thousands (if not millions) of eBay listings at any given time — that’s a pretty amazing resource for everything under the sun. For everything you buy on eBay, there’s probably at least one other thing you haven’t thought of. To start you off, here’s a list of ten things you (probably) never thought to buy on eBay:

1. Postage Stamps: Yes, it is possible to get a discount on postage stamps! A lot of times companies or individuals will purchase a mass quantity of stamps for a mailing and end up not using them all. The USPS doesn’t buy back stamps, so a good alternative is to sell on eBay. Expect to pay between 80% and 90% of face value, with the bigger discount coming from a larger purchase quantity.

2. Timeshares: Real estate is big on eBay, especially timeshares! As long as you are careful in reading all of the fine print and purchasing from a reputable seller, you can come away with a great vacation at a fantastic value. You can easily pick and choose from a wide variety of locations, amenities, and prices.

3. Over-the-counter medication: Need to replenish your supply of Advil, Visine, Airborne, or Mylanta? I buy nearly all of my over-the-counter medication on eBay. It’s almost always drastically cheaper, and you can also search for generic or store brands. I save hundreds of dollars a year doing this.

4. Makeup: There are certain shades and certain brands of makeup I know I will always use. It’s easy to search for these on eBay and buy them in bulk or at a discount. It’s also a great way to find discontinued colors that you love and can’t live without! I set up a search for my favorite discontinued items and save it so I am emailed whenever an auction matching my criteria comes up. I’ve been able to keep using a certain shade of lipstick despite the fact that it was discontinued years ago.

5. eBay Business Supplies: I see so many people who sell on eBay using padded envelopes or other supplies from the USPS — not the free Priority or Express mail supplies, but the expensive supplies sold in post offices. If you know you’re going to sell more than just a few items, buy your supplies on eBay! Great discounts are to be had on bubble mailers, bubble sheets, labels, and more.

6. Spices: Yes, kitchen spices! I eat oatmeal nearly every morning and use a generous amount of pumpkin pie spice for flavor. I was spending at least $3 every time I purchased a tiny container of it at the store. I found a supplier on eBay and was able to get over ten times the amount for only twice the price!
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It’s surprisingly easy to kill your eBay business, if you’re not careful – sure, you can start over from scratch without it costing you anything, but do you really want to? Still, if you want your business to end up dead in the water, here are some simple ways to do it.

Lie about an item: Say it works fine when it sometimes doesn’t work. Say it’s in perfect condition when it has a scratch. Your customers will hate you!

Post whenever you feel like it: Make sure to leave your customers hanging around, wondering when their item is going to turn up. This makes sure they buy from someone else next time.

Let items end anytime: Few people will be around to care about your auction if it ends in the middle of the night. Why go to the trouble of working out whether auctions will end at a good time?

Don’t bother with email: Customers are just timewasters anyway. eBay businesses are supposed to run themselves! Never give informed responses to questions about your item.

Sell rubbish: Really, it’s just eBay. You can just sell any old tat from the market for a 200% profit. Let quality be someone else’s concern – I mean, really, what do they expect for that price?

Refuse to give discounts: You know what your items cost, you know what your profit margin is going to be, and you’re not going to negotiate. Remember that giving customers special deals might make them feel good and come back to you again.

Make your listings ugly: As many colours, flashing lights and animations as possible will really give those customers a headache. Write as much in CAPITALS!!!! as you can. Preferably big, red capitals. Be sure to use the fonts Impact and Comic Sans. For an extra special touch, see if you can figure out a way to add some music.

Don’t take photos: It’s such trouble, after all. If buyers are picky enough to actually want to see items before they bid on them, then screw ‘em, that’s what I say.
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