Feb
18
Author: admin | Category:
Email Marketing
If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.
The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list.
The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.
The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don’t will unsubscribe. The good thing though is that if they don’t care for your style you will never build a relationship with them. If you can’t build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.
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Feb
18
Author: admin | Category:
Ecommerce
Some naysayers way back in the 1990s predicted that online shopping wouldn’t last. Sure, and they said television was a passing fad, too! As we all know, just the opposite has occurred. There’s a television in every household, and more than likely, the homeowner bought their television online—along with his books, music CDs, clothes, and maybe even his home.
Internet shopping is bigger than ever. You can find anything and everything for sale online. Many times, you can find it cheaper online than anywhere else. Internet shopping offers so much more than a discounted price tag, though.
Imagine a shopping mall where there are no lines, where there are no jammed parking garages, and no pushy sales clerks. This is no land of make believe. It is the Internet, where you can discover unprecedented selection, convenience, and opportunities. Online shopping gives you the luxury of browsing hundreds of stores from your living room, while saving on time and frustration. It provides you the chance to compare prices to your heart’s delight on a near limitless selection of brands and models.
For even more benefits, try your hand at classifieds and auction Web sites. These sites are like yard sales and flea markets rolled into one. Unlike retail shopping sites, they offer:
Access to super secondary markets. Take your pick of secondhand or brand-new wholesale goods at steeply discounted prices. The vendors at classifieds sites can get away with it because they aren’t paying high rent for a storefront or a warehouse. And in many cases, you’re not paying taxes.
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Feb
17
Author: admin | Category:
Ebooks
Owning a website can and should be a very profitable endeavor. A good way to make money online is by selling ebooks and software with Master Resale Rights. Below are the top reasons Master resale rights are a viable web business solution, and why it needs to be something every web marketer should consider.
1. You don’t have to make up any content. This is perhaps the single most important reason Master Resale Rights are a good web business decision. Every web business needs a product to sell, and with master resale rights, you do not have to create anything. All of the content is done for you. You now have a ready made product that you can sell for any price you want.**
**Please note: Most resale rights packages give you free control over pricing, however some packages have a minimum package price. This is necessary as to not undervalue the package itself. As a business owner, it is important to have a competitive price, but you do not want to make the price so low that it makes the package appear to be worthless. Placing minimum prices helps to keep the package value high so it does not become “just another junk eBook with resale rights.” Please try to adhere to the pricing set by the original content creators.
2. It can be completely automated with no warehousing. Because the products you are selling are electronic, there are no physical goods to move or store. This makes storage and delivery completely free, as everything can be delivered through email, or through a download on your website. You can even set your business on “autopilot”, so once a purchase is made, the customer is automatically delivered the link or email. This makes each transaction hands-free, and allows you to spend your time where it is needed most. (Like with your family/friends/dog/xbox.)
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Feb
16
Author: admin | Category:
Domain
I’d be a zillionaire if I earned a dollar each time someone complains that all the great domain names are already taken. It’s just not true, however. Even in a highly competitive industry, you can think up original, appealing domain names for businesses by using naming tactics that few people use, such as these:
1. Focus on results. What is the outcome or end result that people want to have from buying a certain product or service? How do they feel when they have finished the transaction? My own company name, Named At Last, falls into this category.
2. Look for puns. Make a list of relevant keywords, say each out loud and play around with the sounds. Puns are much less likely than other kinds of names to have been registered because their component parts are not actual words. For instance, the name Sitesfaction, for a web design company, was a finalist in our first naming contest – and an available domain at that time despite tens of thousands of web design firms in the English-speaking world.
3. Think slang. Let your imagination and memory fly around for pleasing-to-the-ear expressions. As of today, the domain BoyOhBoyToys.com for an online toy store is unregistered, as is a domain for its sister store AttaGirlToys.com.
4. Go symbolic. Suppose you’re an expert on the horror genre and want to start a paid online community for horror fans. Horrorific.com, horrorgate.com and Horrornet.com are all taken, but as of today, the less obvious and more vivid FrightOwl.com is not.
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